Part II Reading Comprehension (Skimming and Scanning)

　　1. B showmanship

　　细节题。这道题的答案对应原文第一句话，从putting on a show 可以推出showmanship。

　　when it came to putting on a show, nobody else in the computer industry, or any other industry for that matter, could match Steve Jobs.题干与原文的匹配度比较高，仔细阅读不难得出选择是B

　　2. A He invented lots of functional gadgets.

　　细节题。原文第2段第2句话提到了乔布斯突出的三个方面，第三句话明确指出最后一个方面，也就是他在functional gadgets 上的贡献对人们的生活影响最大，对比第二题的选项，应选A

　　He stood out in three ways—as a technologist, as a corporate leader and as somebody who was able to make people love what had previously been impersonal, functional gadgets. Strangely, it is this last quality that may have the deepest effect on the way people live.

　　3. B His keen interest in designing elegant and user-friendly gadgets.

　　细节题。答案在第三段第二句，“obsessed with product design and aesthetics, and with making advanced technology simple to use”。讲到乔布斯痴迷于产品的设计和美学上，以及使高科技简单易用。所以选B

　　As a technologist, Mr Jobs was different because he was not an engineer—and that was his great strength. Instead he was obsessed with product design and aesthetics, and with making advanced technology simple to use.

　　4. A One of the greatest chief executives of his time.

　　细节题。答案在第4段第一句话的后半句“many of those corporate giants as one of the greatest chief executives of his time.”所以选A，其他的选项均不正确。

　　Within the wider business world, a man who liked to see himself as a hippy, permanently in revolt against big companies, ended up being hailed by many of those corporate giants as one of the greatest chief executives of his time.

　　5. D an inspiration

　　细节题。答案在第四段第三句话。“is an inspiration to any businessperson”。所以选D

　　His fall from grace in the 1980s, followed by his return to Apple in 1996 after a period in the wilderness, is an inspiration to any businessperson whose career has taken a turn for the worse.‘

　　6. C He commanded absolute loyalty from Apple users.

　　细节题。由关键词fanatical loyalty 定位到低段第一句话。所以乔布斯成功最令人震惊的地方在于它获得了苹果用户的绝对忠诚。选C

　　But what was perhaps most astonishing about Mr Jobs was the fanatical loyalty he managed to inspire in customers.

　　7. D It originates in the consumer market.

　　细节题。由关键词special report定位到第6段第一句，

　　As our special report in this week's issue (printed before Mr Jobs's death) explains, innovation used to spill over from military and corporate laboratories to the consumer market, but lately this process has gone into reverse. Many people's homes now have more powerful, and more flexible, devices than their offices do; consumer gizmos and online services are smarter and easier to use than most companies' systems.过去创新是从部队和公司实验室再拓展到消费者市场，现在的情况是反过来。所以选D

　　8. closed and inflexible

　　细节题。由关键词 “critics complained”定位到第七段第一句，可知空格处应填写“closed and inflexible”。

　　Mr Jobs had a reputation as a control freak, and his critics complained that the products and systems he designed were closed and inflexible, in the name of greater ease of use.

　　9. combined

　　细节题，由关键词“Amazon”定位到原文第8段 ，所以空格处填combined。

　　At the recent unveiling of a tablet computer by Jeff Bezos of Amazon, whose company is doing the best job of following Apple's lead in combining hardware, software, content and services in an easy-to-use bundle,

　　10. reshaping entire industries

　　细节题，由关键词the magic of computing定位到原文最后一段， 空格处填reshaping entire industries.

　　But in the end he conjured up a reality of his own, channelling the magic of computing into products that reshaped entire industries.